Core Skills & Technical Disciplines
Focused on high-impact disciplines across digital marketing channels and modern, AI-enhanced website development. Each skill is supported by practical knowledge and strategic execution.
SEO (Search Engine Optimization)
Building organic search dominance through strategic keyword research, on-page content alignment, site architecture refinement, technical indexing fixes, and local search visibility.
- • Technical Site Audits & Crawlability
- • On-Page Optimization & Schema Markup
- • Keyword Intent & Content Strategy
- • Local SEO & Google Business Profile
Meta Ads (Facebook & Instagram Advertising)
Designing full-funnel paid campaigns across Facebook and Instagram. Setting up precise audience parameters, custom lookalikes, creative testing variations, and Meta Conversions API (CAPI).
- • Full-Funnel Audience Strategy
- • Dynamic Creative & Copy Variations
- • Meta Pixel & Server-Side CAPI Setup
- • Retargeting & Custom Audiences
Google Ads
Managing search and performance campaigns targeted at high-intent prospective buyers. Implementing negative keyword filters, conversion tracking, and data-focused bid management.
- • Search Intent Keyword Mining
- • Negative Keyword Lists (Reduce Waste)
- • Conversion Goal Tracking (GA4 & GTM)
- • Ad Extensions & Copy Optimization
Website Development with AI Tools
Harnessing modern AI coding tools to rapidly design, build, and deploy clean, mobile-first websites. Prioritizing performance, responsive layouts, semantic markup, and friction-free user flows.
- • Rapid Prototyping & Clean Coding
- • High-Conversion Landing Pages
- • Mobile-First Responsive Architectures
- • Core Web Vitals & Speed Optimization
Platforms & Technologies Utilized
Reliable industry platforms that support my daily marketing workflows and web development execution.
SEO Platforms
Google Search Console, Google Analytics 4, Screaming Frog SEO Spider, Keyword Research Frameworks.
Advertising Suites
Meta Ads Manager, Meta Business Suite, Google Ads Platform, Google Tag Manager.
AI & Web Dev
AI Coding Assistants, HTML5, CSS3, Modern JavaScript, Responsive Frameworks, Git Version Control.
Design & Assets
Clean Vector SVGs, Modern UI Design Principles, Canva, Performance Compression Tools.